Why it is the WORST website?

The website which I think is the WORST is New Navy US.
The link is : http://www.newnavy.us./

This is the layout of the home page :

This website does not apply any design principles.

The first expression this web page give me is very messy, I dont know what to look at. Though there is an image and at the top of the web page, it is nothing to do with the website, so I do not know why it is there.

The website does not apply the design principles of contrast. It is often the mostg important visual attraction on a web page. In this web page, the text color, size are almost the same, nothing is highlighted in the content, so I do not the what is important in this web page. Even some are in different colors are not related to the content of the site. Also the color of these words are messy, not in a sequence.

There are buttones at the right side of the web page, as we can see some buttons are in a rectangle, but the rest are not. Some even have an image between the words. The design principle of repetition is not shown in this page. Repetition is also known as Consistency, by repeating the visual elements of the design throughout the site to maintain the consistency of the page. I feel some buttons at the right side of the page do not belong to this website as they showed no continuity in the site. The links of these buttons are not related to the website, books, games, sea stones and so on, they are nothing to do with the content of this website.

The text in the site stretches from one side of the page to another, this will make the reader feel bored to go on reading the text.

To sum up, this website is the worst I have ever seen. It does not apply even the basic design principles. The content of the website is quite boring, and the links are not related to the website. I do not know how to describe this dull website as it is really have nothing good to command on.